All the colors representing femininity.
For a woman who doesn't give up on her multiple shades of personality, Amahra creates rigorously hand-made accessories, whispering originality in everyday life, letting valuable materials and intriguing colorings speak for themselves, according to their own personality. Great attention is paid to details, which are often recurrent but never dull. This is a distinctive sign of our continuous research for sophisticated elegance and care for pure handicraft which enhances the beauty of Italian craftsmanship.
The ordinary becomes extraordinary and the simplest look seems to have been transformed into something different.
Amahra arises from the mutual desire of three young women entrepreneurs, who are mothers and friends among themselves: they have decided to invest their skills and enthusiasm in a new adventure, making use of their emotional and notional baggage acquired over the years while gaining experience in the fields of fashion, design, entertainment and marketing.
For a dynamic woman, who's always on the go, and doesn't surrender to conformity.
Behind this casual-chic style there are Martina Bartomeoli, Marilena Incutti and Chiara Lopedote, who enter the market in 2016, presenting their winter bag collection. Thus, the "Ruche" line was born, in five different models: clutch bag, bucket bag, shopping bag, shoulder bag and backpack. Bags are created using soft nappa-effect calfskin, an ideal material to enhance the fluttering appearance of ruches. Smooth leather is selected to highlight the elegance of soft ruches disposed in waves: a refined detail, a delicious attribute winking at a dynamic woman, who's always on the go and doesn't surrender to conformity, a woman who distinguishes herself by class and sophistication, wearing the right accessory.
Amahra is a young company which will be capable of surprising.
The use of color is enjoyable and very effective: it's always a matter of two-color combinations that never get old, spreading the casual-chic message of our brand, a color palette comprising many shades, giving free rein to imagination and creativity. .